Search optimization firms have their own strategies to be on top of their game. They make sure they do things right to attract more clients. Seo Explode Inc who has been in the business for many years always make sure that they know what Google is up to so they can keep up with the competition. It pays to be always updated with what’s happening in the online world.
Seo Explode Inc shares what they have learned from working with different clients over the years. These are tried and tested formulas that helped their clients improve search engine rankings.
Seo Explode Inc think you would need these helpful tips this year.
•Since the title is the first thing a search engine notices especially Google, you should make sure the title tag contains the main keyword. When you place the keyword in your title though, make sure it looks natural. Try to also not over-optimize it as Google will notice that too.
•Shoot for at least 2000 words in your blog or article post. This is because Google prefers websites with rich in content. But do not write fluff. It will not get you anywhere. If you write original, engaging and fun articles, you sure will get a rank to the top.
•Go mobile. Just last year, Google updated their algorithm to recognize mobile websites in the search results. The number of mobile users is growing every year. You won’t be on top of the game if you still don’t have a mobile site.
•Google thinks that websites launched more than 5 years ago offer good sources of information. So if you’re still new to the market and you just launched your website, do not expect a higher ranking right away. It might take a couple of years for you to be on top. You can’t do anything with your domain age, but you still can do something about the content of your website, keyword search, and back links. If you know how to use other techniques effectively, you may still get a higher ranking in Google.
•Be careful with link building. Google’s Penguin update is very particular with how the links are created. Never manipulate the system else you will be penalized by Google. This year, your link building strategy should follow Google’s Penguin. If you get wrong links, your entire ranking may suffer.
•There is a need to simply design the website and add great content. You can’t afford to confuse your readers. The other metrics that Google checks is the amount of time a user spends on the website. They also consider the click-through rate. If a user visits your site and leaves right away, it will tell Google that your site lacks value.
•There’s another factor that affects SEO ranking. That’s the time a user downloads information on your site. Make sure you don’t have a lot of application on your website to avoid delay in the download. If you have a mobile site, make sure it is fixed before launching it.
•Uses https. It stands for Hyper Text Transfer Protocol Secure. Google have already announced that an https encryption will be considered in the rankings. Http doesn’t have protection so if you use https, Google considers your website secure.
•Do not underestimate the power of social media. There were reports that Google looks at social media sites like Facebook and Twitter. If your post has many likes or shares, it will prove valuable to Google. It will most likely show up on top of the rankings. So it still boils down to the content of your site. When you keep writing content that are engaging, Google will eventually recognize it.
•Make a sitemap. A sitemap is basically a map of your website. It will tell the user what to find in a certain tab or category. Sitemaps also affect a search engine’s ranking. Spiders or crawlers also look at a website’s map to make their work easier.
•Avoid duplicate content like the plague. There is not excuse when Google finds out about duplicate contents on your website. Your rankings will definitely suffer. So make sure every article on your website is original.
•Knowing where you are helps you get to where you should be. Before planning to get on top of the rankings, you should know your current rank. You should also find out the number of back links, top ranking keywords, and your website’s speed. There are tools that you can use to determine these and most of them are available for free. You can use Open Site Explorer, Google Analytics, Serps, and Pingdom.
Apart from helping out businesses with their end- goals, Explode SEO also provides helpful articles to webmasters. If you take time to know these tips by heart, you sure will be successful online.